About Us

It all started in the living room of the co-founders and the couple, Tom and Mina. The ideal combination of a commercial brain and a creative soul laid the foundation for a game-changing brand. It was time to introduce Comfort Made Sexy to the world and that's how the classic design of our Triangle set was born.

In 2020, the couple officially launched the brand and made it their mission to grow with the creation of Lounge Apparel and other sets of underwear! With their own living room no longer able to contain the brand's success, they moved into their very first office and warehouse in North of France Lille.

“Stay Comfy & Sexy in your body !” Here is the motto of Seiduce, an ambition brand that is ready for a bigger adventure !